In the 1920's heavy make-up became alot more popular and typically the norm for the flapper type fashion. This is mainly due to the explosion in the makeup industry where max factor became very well known and used widely. The most distinctive look that women developed was of a pale complexion with a pop of bold eyeliner and frequently a statement colour lipstick, a favoured colour was red as it showed daring and passion.
More recently the look of over tanned and natural makeup has been overtaken in the fashion industry and celebrity world by the original pale complexion and outrageous colours with a substantial amount of eyeliner. Celebrities that favour this look will usually team it with the flapper hair style, the finger wave which I have mentioned in other posts.
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